Advertising is a way to entice a group or audience to buy a product. I believe that the advertising companies purposely use celebrities or beautiful women on purpose knowing that it will capture the eye of the audience making them want to purchase their product. A lot of the times you will see a very famous person on an ad such as an actor, sports star, or singer. This makes the product seem like something special if a famous person is advertising and using the product, when often times the celeb may not even use the product. I believe that advertisers have a sense of ignorance in the way they make the ads. It isn’t uncommon to see an ad that is way over the top and makes zero sense. For instance, a sexy woman modeling men’s clothing line. I do not fall for the advertisements in believing that if I buy the product I can be as cool and popular as the celebrity or get the sexy women pictured. When the audience is looking at ads they are truthfully just looking at the pictures. Once a picture on an ad interests a person they read more into the product and sometimes become interested in purchasing one. This is the reason why advertisers often put popular and rich people on the cover of their ads. Advertisements will continue to be printed with very important people labeled on the front of them as long as the celebrity on the ad is creating more revenue and the audience is falling for the false advertisement.
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